Alexa Sirbu is a London-based artist, director and co-founder of XK – a digital art & design studio that uses a blend of artistic and technical approaches to craft meaningful narratives, mesmerizing motion and daring aesthetics. Drawing inspiration from the worlds of nature, fashion and art, her practice focuses on reimagining these concepts and exploring the boundaries of beauty through a digital, hyper-real lens.

Both as an artist and through her studio, she has created and directed work that ranges from artistic commissions to commercial campaigns, films and large-scale video installations and has collaborated with cultural institutions such as House of Culture Stockholm, London Symphony Orchestra and leading brands such as Apple, Hublot, Nike & Microsoft.