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Irina Schrotter [EN] - Romanian Creative Week

Irina schrotter

Modern sophistication, refined elegance, avant-garde details, diverse silhouettes, versatile items, impeccable execution, all made out of respect for the numerous and exigent clientele – are some of the features of irina schrotter collections.

With an experience of over 30 years in the fashion and creative industries fields, Irina Schrotter, the founder of the eponymous label, has built a brand that is anchored in the Romanian fashion industry, with own shops and factories (of over 800 employees), but also with a constant, consistent presence in over 17 countries.

irina schrotter brand is official supplier for the Romanian Royal House.

irina schrotter creations were presented at the most important professional fairs in Paris, New York, Milan, Berlin. The press clippings with numerous reviews in prestigious publications like: Vogue Germany, Style, Das Modebuch, Berliner Zeitung, ELLE Germany, ELLE Romania, Harper’s BAZAAR Romania reveal the impact of the catwalk shows held at Romanian Fashion Week Iași (in all 12 editions), Mercedes-Benz Berlin Fashion Week (2011-2013), MQ Vienna Fashion Week (2013-2019), Romanian Pavilion from Shanghai 2010, in her own showroom from Milano, so on.

The creative universe is made possible through the involvement of the extraordinary team, many of its members being next to Irina Schrotter, for the past 30 years. Aurora Gongescu is Head of Design, having Ela Ancuța and Raul Lazăr as team members. The specialized Atelier of the brand has been constantly improving and has reached a high level of execution for complex items. Continuity, perseverance and constant specialization are key parts in this success story.

The most prolific and long-term stylistic collaboration and brand communication is with Ovidiu Buta. Through the years, Irina Schrotter has collaborated with talented designers such as: Răzvan Ciobanu, Andreea Tincu, Lucian Broscățean, accessories designers, stylists, make-up artist Alexandru Abagiu and the teams that he coordinates, hair stylists, communication experts, visual artists, architects, theater and film directors.