Show-off is…

• the first premium brand on the Romanian active wear/athleisure market segment also involved in the healthy education of future generations;
• a new brand, launched at the beginning of 2021, by Ana Muntean (founder-creator), seconded by Andreea Monteiro;
• an aspirational brand, for a young and permanently on-the-move clientele/ consumer base;
• the creation of one of the most important lingerie designers in Romania – Katalin Venczel.

The project team also includes two strategic consultants with extensive international experience, one of whom is also an expert in the new generation Z & Gen Z mentor / coach.

The Brand Promise …

• Show off is a premium brand of active wear / athleisure items, carefully selected and created by a renowned designer, using high-quality, comfortable, and glamorous fabrics.
• Show off is the brand for healthy and positive people who look good all the time and feel comfortable and confident no matter the situation.

Our Mission & Vision…

“As founders, our vision is to grow a community of healthy and beautiful customers, offering them advice, recommendations and products of the highest quality, with a special design that will make them feel beautiful, healthy and strong, both mentally and physically”.

Our Credo – What we stand for …

Show off was created by powerful people to inspire and motivate other powerful, beautiful, healthy, resourceful, and strong people.

The Brand Values …

Fit & Healthy

Cool

Quality

Designer-made

Glam & Comfy

The Why? What makes the Show-off creations so special?

• Trendy & Totally In: active wear / athleisure trend,
• Premium brand, top quality (designer-made items, high-quality, comfortable but glamorous fabrics,
• D&I/ Inclusive brand – Flexible & adjustable to all shapes and sizes, age-groups, etc.
• The first active wear/athleisure responsible brand, interested also in the challenges of Gen Z (portfolio & health campaign / program),
• Designed and produced in the EU by a young and creative taskforce,
• Emotional benefits: inside & outside positive perception, self-confidence, determination, and target-oriented mindset.

Designer Profile – Katalin Venczel

• Fashion Designer, over 20 years professional experience on the field of Fashion Design, Swimwear and Lingerie,
• Head Designer for brand PRELUDE, by Jolidon Group, 2008-2020
• Lingerie and Swimwear designer for JOLIDON, 2001-2020
• Magna Cum Laude graduate with BA in Fashion Design.

Career Highlights:

• Major awards including 2009 and 2006 Ultra Lingerie Award – Paris.
• Ultra Gourmandise Award – (Ultra Lingerie Show), PARIS (2009)
• Lingerie Industry Prize – (Ultra Lingerie Show), PARIS (2009)
• Ultra-Lingerie Award: Prix de l’Audace Matière – (Ultra Lingerie Show), PARIS (2006)
• Special Prize of Young Designer Fashion Contest, Bucharest Fashion Week (ZIM), 2000
• Second Prize of Young Designer Fashion Contest, Bucharest Fashion Week (ZIM), 1999

Education:

Bachelor of Arts in Art, 2001, University of Arts & Design, Cluj Napoca, Romania
Faculty of Decorative Art and Design, Graduated Magna Cum Laude
Diploma in Fashion design, Specialization: Fashion Design
Majors: Textile Design, Fashion Design, Sciences of Color and Shape, History of Arts, Aesthetic, Artistic anatomy.