- the first premium brand on the Romanian active wear/athleisure market segment also involved in the healthy education of future generations;
- a new brand, launched at the beginning of 2021, by Ana Muntean (founder-creator), seconded by Andreea Monteiro;
- an aspirational brand, for a young and permanently on-the-move clientele/ consumer base;
- the creation of one of the most important lingerie designers in Romania – Katalin Venczel.
The project team also includes two strategic consultants with extensive international experience, one of whom is also an expert in the new generation Z & Gen Z mentor / coach.
The Brand Promise …
- Show off is a premium brand of active wear / athleisure items, carefully selected and created by a renowned designer, using high-quality, comfortable, and glamorous fabrics.
- Show off is the brand for healthy and positive people who look good all the time and feel comfortable and confident no matter the situation.
Our Mission & Vision…
“As founders, our vision is to grow a community of healthy and beautiful customers, offering them advice, recommendations and products of the highest quality, with a special design that will make them feel beautiful, healthy and strong, both mentally and physically”.
Our Credo – What we stand for …
Show off was created by powerful people to inspire and motivate other powerful, beautiful, healthy, resourceful, and strong people.
The Brand Values …
Fit & Healthy
Glam & Comfy
The Why? What makes the Show-off creations so special?
- Trendy & Totally In: active wear / athleisure trend,
- Premium brand, top quality (designer-made items, high-quality, comfortable but glamorous fabrics,
- D&I/ Inclusive brand – Flexible & adjustable to all shapes and sizes, age-groups, etc.
- The first active wear/athleisure responsible brand, interested also in the challenges of Gen Z (portfolio & health campaign / program),
- Designed and produced in the EU by a young and creative taskforce,
- Emotional benefits: inside & outside positive perception, self-confidence, determination, and target-oriented mindset.
Designer Profile – Katalin Venczel
- Fashion Designer, over 20 years professional experience on the field of Fashion Design, Swimwear and Lingerie,
- Head Designer for brand PRELUDE, by Jolidon Group, 2008-2020
- Lingerie and Swimwear designer for JOLIDON, 2001-2020
- Magna Cum Laude graduate with BA in Fashion Design.
- Major awards including 2009 and 2006 Ultra Lingerie Award – Paris.
- Ultra Gourmandise Award – (Ultra Lingerie Show), PARIS (2009)
- Lingerie Industry Prize – (Ultra Lingerie Show), PARIS (2009)
- Ultra-Lingerie Award: Prix de l’Audace Matière – (Ultra Lingerie Show), PARIS (2006)
- Special Prize of Young Designer Fashion Contest, Bucharest Fashion Week (ZIM), 2000
- Second Prize of Young Designer Fashion Contest, Bucharest Fashion Week (ZIM), 1999
Bachelor of Arts in Art, 2001, University of Arts & Design, Cluj Napoca, Romania
Faculty of Decorative Art and Design, Graduated Magna Cum Laude
Diploma in Fashion design, Specialization: Fashion Design
Majors: Textile Design, Fashion Design, Sciences of Color and Shape, History of Arts, Aesthetic, Artistic anatomy.